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If Sales is the prime objective then why is it part of Marketing?
Posted by Charnell on Jan 7, 2010 in Customer Service
There seems to be a lot of misunderstanding when it comes to Sales and Marketing in business today. Sales is the end result, that’s a given and Marketing is a driver. Or is it? Some say that Sales and Marketing should feed off of each other in a never ending cycle, others say Marketing is [...]
