If Sales is the prime objective then why is it part of Marketing?
There seems to be a lot of misunderstanding when it comes to Sales and Marketing in business today. Sales is the end result, that’s a given and Marketing is a driver. Or is it? Some say that Sales and Marketing should feed off of each other in a never ending cycle, others say Marketing is [...]
PEER 1 launches online ads for A Million Hits: “Slacker”
Many of you know that I work for an Internet Infrastructure company by the name of PEER 1. If you’ve visited the PEER 1 home page lately, you’ve seen the arrows. If you’ve dropped by the PEER 1 Facebook page, you’ve seen the sumo wrestler. Today, PEER 1 is proud to launch a series of [...]
Organizational Energy
After reading a blog that I truly enjoy this morning that goes by the name Infinite Ease, I wanted to share one of his articles titled, “Unleashing Organizational Energy“. His blog post starts off with an eye-catcher: Throw Away ALL management concepts, tools and techniques! I guess his article really caught my attention because of [...]
Customer Service the Lexus Way
Every day I receive an e-mail from MarketingProfs Today. While most of the time I just skim through the e-mail, this morning one of their articles really caught my attention. I am a huge fan of great customer service. Who isn’t, right? At PEER 1 (the company that I work for), we’re really focusing on [...]
Employees Getting Screwed
I am all for companies merging for whatever reason benefits them the most. What pisses me off is seeing big-boy companies pull something like this and screw over their employees in the process. There seem to be very few companies left who remember that their employees are their most valuable asset… “Asustek‘s plan to promote [...]
